Both of these brands sell a pocketed coil hybrid at a price well under what a comparable mattress costs from a legacy brand, and both built their reputation online. They are not the same product, though, and the difference comes down to one decision: whether you want the mattress to make the firmness choice for you, or whether you want to make it yourself.
The quick verdict
Pick DreamCloud if you want a plush, quilted euro-top feel at a low price and you sleep mostly on your back or switch positions through the night. It is one mattress, tuned to a medium-firm that suits a wide range of people, and you do not have to decide anything beyond the size. Pick Brooklyn Bedding if you have a specific firmness requirement, if you run hot, or if you are heavier than average and need a mattress that was actually built around that. Brooklyn Bedding sells multiple firmness levels of the same model and a wider range of constructions, including latex and organic options. It is also the one of the two you can lie on in person at our Los Angeles showrooms.
Side by side
| DreamCloud | Brooklyn Bedding | |
|---|---|---|
| Construction | Hybrid: pocketed coil support unit under foam comfort layers and a quilted euro top | Hybrid: pocketed coil support unit under foam or latex comfort layers, depending on model |
| Feel and firmness range | Plush-to-medium-firm. The core model comes in one firmness; higher tiers add thickness rather than choice | Choice of soft, medium or firm on the main hybrid lines, plus a dedicated extra-firm flippable model |
| Best-suited sleeper | Back sleepers, combination sleepers, couples who want a cushioned surface without a decision to make | Anyone with a firm preference at either end, hot sleepers, heavier sleepers, latex fans |
| Motion isolation | Good. The thick foam quilt and comfort layers absorb movement well | Good to very good on softer builds, more transfer on the firmest models, which is normal for firm hybrids |
| Cooling | Coils move air, but the plush foam top traps some heat for sleepers who run warm | Stronger. Copper, titanium and phase-change cover options are built specifically for heat |
| Edge support | Reinforced perimeter coils. Adequate for most sleepers, softer at the very edge | Firmer perimeter overall, noticeably better on the firm builds |
| Typical price tier | Entry-level to mid-range, frequently discounted | Entry-level to premium depending on model, frequently discounted |
| Trial and warranty | Long at-home sleep trial and a long warranty. Confirm current terms at purchase | Long at-home sleep trial and a long warranty. Confirm current terms at purchase |
| Where to buy | Direct online, limited physical availability | Direct online, and in person at LA Mattress Store showrooms |
DreamCloud on its own terms
DreamCloud's pitch is simplicity. There is essentially one mattress, it is a hybrid, and it is tuned to a medium-firm that most adults find acceptable on first lie-down. The quilted euro top is the signature: it gives the bed an immediate plush, hotel-style surface pressure, while the coils underneath keep the mattress from feeling like it is swallowing you. For a back sleeper who wants cushioning at the shoulders and hips without losing lumbar support, that combination works well and costs much less than a comparable luxury innerspring.
What it does well. Value per inch of mattress is the honest headline. The euro top is genuinely comfortable rather than decorative. Motion isolation is strong enough that most couples stop noticing each other's movement, which matters more in practice than a lot of spec-sheet features. And because there is only one firmness decision to make, the buying process is short.
Where it falls short. One firmness is a real limitation. If you are a strict side sleeper who needs more give at the shoulder, or a heavier stomach sleeper who needs more pushback, there is no DreamCloud variant that solves it. The plush foam quilt also holds more heat than a thinner, firmer surface would, so hot sleepers should take that seriously. And you cannot try it before you buy in most of the country, which means the sleep trial is doing the job that a showroom normally does.
Brooklyn Bedding on its own terms
Brooklyn Bedding manufactures its own mattresses in its own Arizona factory rather than outsourcing production. That is not marketing trivia. It is why the brand can offer the same model in several firmness levels, run a wide catalogue of constructions, and make specialty sizes that most online brands skip.
What it does well. Firmness choice is the big one. Buying soft, medium or firm in the same model means you are matching the mattress to your body and sleeping position rather than hoping a single universal firmness lands correctly. The cooling lineup is serious rather than cosmetic, with copper and phase-change options that address heat at the surface where you actually feel it. There is a dedicated extra-firm flippable model for people who genuinely want a hard bed, which almost no bed-in-a-box brand bothers to build. Latex and organic builds are available for people who want to avoid a foam-heavy mattress.
Where it falls short. The catalogue is confusing. Multiple hybrid lines with overlapping names and three firmness levels each adds up to a lot of choices, and the product pages do not always make the difference between tiers obvious. Firmness labels also run firmer than the industry average, so a Brooklyn Bedding soft is closer to what another brand calls medium. That is exactly the sort of thing that is hard to judge from a web page and easy to judge lying down for ten minutes.
How to choose between them
If you are a side sleeper
Side sleeping concentrates load at the shoulder and hip, so the comfort layer has to let those two points sink while the waist stays supported. Brooklyn Bedding's soft or medium build in the same model gives you the ability to dial that in. DreamCloud's euro top does cushion well, but if you have tried medium-firm beds and woken with a sore shoulder, a single-firmness mattress is a gamble. Browse our mattresses for side sleepers for the alternatives.
If you sleep hot
Advantage Brooklyn Bedding, clearly. Coils in both mattresses allow airflow, but the surface is what your skin touches, and a thick plush foam quilt holds warmth. A copper or phase-change cover on a firmer build sleeps noticeably cooler than a deep pillowy one. Los Angeles summers make this less of an edge case than it sounds.
If you share the bed
DreamCloud has a small edge on motion isolation thanks to the thicker foam layers, and couples who are woken by a partner getting up will notice that. The counterpoint is firmness compromise: if you and your partner want different feels, two different Brooklyn Bedding firmness levels in a split king on an adjustable base solves a problem that one shared mattress cannot. Our article on mattress edge support covers the other half of the couples question, which is whether you can actually use the full width of the bed.
If you have back pain
Neither brand is a treatment, and any mattress marketed that way should be treated with suspicion. What matters is spinal alignment, which means the mattress has to hold your hips up while letting your shoulders settle. Most people with low back pain do best somewhere in the medium-firm range, which both brands cover, but the ability to pick a firmness makes it easier to get right the first time. Read our back pain mattress guide before you commit either way.
If you are heavier than average
Brooklyn Bedding, without much hesitation. Firmer builds with stronger perimeter coils hold up better under concentrated load, and a plush euro top compresses faster under more weight, which shortens the useful life of the comfort layer.
If budget is the deciding factor
They land in similar territory and both discount aggressively, so compare what is actually in front of you rather than list prices. Check our current mattress sale before assuming an online-only price is lower.
Frequently asked questions
Is DreamCloud a good mattress?
It is a well-built hybrid for the money, and the euro top gives it a more expensive feel than its price suggests. The honest caveat is that the core model comes in one firmness, so it is a good mattress for people whose preference sits in the medium-firm middle and a poor fit for people at either extreme.
Is Brooklyn Bedding a good mattress?
Yes, and the fact that the company runs its own factory is a genuine advantage: firmness options, specialty sizes and cooling constructions are all easier to offer when you build the product yourself. The main difficulty is navigating a large catalogue, which is where trying them in person helps.
Where can I try a Brooklyn Bedding mattress?
You can lie on Brooklyn Bedding at our Los Angeles showrooms. That is unusual for an online-native brand, and it is the single best way to settle the firmness question, because firmness labels are not standardised across the industry. Our guide on how to test a mattress in store explains what to actually do once you are lying on it.
Where are DreamCloud and Brooklyn Bedding mattresses made?
Brooklyn Bedding manufactures in its own facility in Arizona. DreamCloud is produced through contract manufacturing partners rather than a company-owned factory. Both are compressed and shipped in a box, which you can read more about in our bed in a box guide.
Do DreamCloud or Brooklyn Bedding mattresses sleep hot?
Both are hybrids, so the coil layer allows more airflow than an all-foam mattress. DreamCloud's deeper plush top retains more heat than Brooklyn Bedding's firmer builds, and Brooklyn Bedding's copper and phase-change cover options are designed specifically to pull heat away from the surface. If overheating is your main complaint, that difference is worth paying attention to.
Which is better for a guest room?
DreamCloud, in most cases. A single medium-firm plush mattress that nearly everyone finds comfortable on one night's sleep is exactly what a guest room needs, and you are not trying to optimise for one person's spine.
What we would put you on instead
We stock Brooklyn Bedding, so if the comparison points you that way you can try the firmness levels back to back before you spend anything. We do not carry DreamCloud. If the DreamCloud plush euro-top feel is what you are after, the closest things on our floor are the pillow-top and plush builds from Stearns and Foster, which deliver that cushioned surface over a stronger coil unit, or a Helix hybrid if you want the online-brand feel with a firmness you chose yourself. For deep contouring rather than a quilted surface, Tempur-Pedic is the reference point. You can compare the latter two in our Helix vs Tempur-Pedic comparison, and read our take on DreamCloud alternatives in Los Angeles.
Twenty minutes in a showroom settles questions that a month of reading cannot. Browse our hybrid mattresses, compare medium-firm options, or take the sleep quiz and we will narrow it down for you. Same-day delivery covers most of the LA area, and everything ships with our free 120-night comfort guarantee.
